1. Describe the products and/or services your business provides and explain why your business is a success.

What are your products and/or services
How do you service your market
Your business philosophy
Website
How do you measure your success

2. Describe the history of the business and outline any significant milestones achieved.

How and when was your business established
What is your customer base
Is it a family business e.g., 3rd generation
Highlights of your business success

3. Describe how your business is promoted. What marketing elements sets your business apart from competitors?

Is your website communicating the right message
What is your social media presence
Does your business have a regular webinar or enewsletter
List any advertising and editorial coverage
How do you keep your customers coming back

4. Describe the level of customer service and the quality of products your business provides. How do you demonstrate your business' unique value to your customers?

Understanding customers' needs
What quality service do you provide in your business
Customer relations
How do you ensure the quality of your products

5. Describe how your business is committed to making a meaningful impact on the lives and wellbeing of the local community. You may include your business support to commuinity organisations, special causes and charities.

What support has your business provided for the community
What charities have you supported during the past twelve months
Are you a member of any professional organisations

6. Detail the successes of the business during the past two years. This may include business growth in turnover or profitability, innovations, business technology improvements and any recognition.

Illustrate the business increase in turnover and/or profit
Has the business expanded to larger premises or increased staff
Has there been an increase in staff
Has the business received any awards
Has your business been involved in any innovation

7. How are your staff kept up to date with the latest industry trends. How have you demonstrated your business relationship with your employees?

Seminar and conference opportunities
Do you have regular team meetings
Staff incentives e.g., reward and recognition programs, salary bonuses
Reward and recognition programs

8. Detail your commitment and endeavours in environmental sustainability and to achieve a diverse and inclusive workforce.

Demonstrate the integration of sustainability practices to your business planning, operations and marketing:

Reduction in energy use, water use and landfill reduction
Ethical business practices/investments
How do you encourage a culturally diverse workforce
Illustrate why you are an inclusive workplace

9. Describe where you see your business in the future. Include short-term and long-term goals, growth strategies, marketing plan and other elements for a successful business future.

Points to consider:

List your business short and long term goals
Do you have a business plan
Do you have a succession plan

10. What makes your business an industry leader, including its uniqueness and its impact in making a significant contribution to the Australian economy?

Points to consider:

What are your overall business strengths
How is your business recognised as a leader in your industry
Why is your business unique
How has your business made a significant contribution
What makes your business great

Entry Guide

Using The Online Entry Form

Optional Awards

Submitting Your Business Photo

Criteria Questions Advice

Additional Tips

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